A new year, a new look, and maybe some posts
I’ve been blogging since 2005, and while I’ve never considered myself a prolific blogger, this past year I haven’t even been a periodic blogger. In fact, I’m a bit embarrassed to admit that it’s been...
View ArticleEvery kiss begins with a condescending douchebag
I have a love/hate relationship with commercials, and having a PVR has made that all the more clear. I rarely (if ever) watch live TV, so commercials for me fall into three separate categories:...
View ArticleThe social media campaign manager
I don’t talk about social media tools very much anymore. Before I started my own agency, I had a lot more time to read about shiny new objects, but it was one of the things that I cut out very quickly...
View ArticleA very geeky Christmas greeting
When you’re a geek, there’s nothing quite like knowing that there are other people out there that “get” you. This project we worked on with Nick Iannitti at Ottawa Tourism is...
View ArticleOn Mediocrity
I was reading Julien’s post, The Complete Guide to Snapping the @#$% Out of It, and agreeing, as I often do, with much of what he had to say. Then, I came to the last sentence, which crystallized a...
View ArticleWhy I don’t care about your opinion
If there’s one thing the internet has taught me is that no matter what the subject, no matter how serious, benign or esoteric, people have an opinion about it. And not only do they have an opinion,...
View ArticleOttawa as Creative City: Richard Florida’s Rise of the Creative Class
Richard Florida, an urban studies theorist professor whose writing on the “creative class” is quoted in pretty much every cultural grant application and municipal cultural planning document, recently...
View ArticleFrom the draft archive: The social media consultant is doomed
This is a post I wrote in 2008, and for some reason I don’t remember, I never posted. I’m fairly certain I just didn’t like the final paragraph, decided to think on it, and then forgot about it until...
View ArticleThe best research is first-hand
I’m not a big fan of focus groups or traditional research, except to the extent that it’s usually all we’ve got. The problem with them is that they’re skewed to provide the opinions of people who will...
View ArticleHow your procurement process is making your marketing suck
I live in Ottawa, which means I’m well-acquainted with bureaucracy. If you’ve never been, it’s a thing to behold. We do red tape like Spain does tiny plates of fish and afternoon naps. As someone who...
View Article
